Orchard is Nestlé’s juice brand with more than 50 years of history in the Anglo-Dutch Caribbean market. A brand deeply rooted in local culture, it plays a central role in everyday life and carries strong emotional value. To ensure its relevance for the future, Orchard underwent a complete rebranding — a project that balances heritage and modernity while creating a distinctive identity that resonates with consumers and celebrates the vibrancy of the Caribbean.