In 2024, NESCAFÉ® launched a global rebranding that modernized its identity, based on simplicity and iconicity. The new design aimed to increase the brand’s visibility on shelves while also creating flexibility for local adaptations across its more than 180 markets. The logo, with its emblematic accent, took center stage—now enlarged and bolder—ensuring greater visibility and flexibility of application. We faced the challenge of adapting this new identity to special editions and regional products in Brazil, Colombia, and Peru, translating cultural traditions, coffee origins, and local consumption trends without losing the brand’s essence.